Unless you’ve been living in the Himalayas, (or the back woods of West Virginia) for the past 20 years, you’ve probably heard of the 600lb. gorilla of the coffee shop world. For those that don’t regularly order a Venti, sugar-free, non-fat, vanilla soy, double shot, decaf, no foam, extra hot, Peppermint White Chocolate Mocha with light whip and extra syrup, (that’s a real drink), then here are some interesting views and facts on Starbucks.
Starbucks was founded in 1971 in Seattle, WA. The company was named after Starbuck, Captain Ahab’s first mate, in the famous novel Moby Dick. The original logo was inspired from a 16th Century Norse woodcut of a topless, twin-tailed, siren (mermaid). Since the original logo was introduced it has gone through three re-designs with the most recent coming last year to celebrate both the company’s 40th anniversary and a re-positioning to being more than just a coffee company, (they removed “coffee”).
Current CEO and the main driving force for the company, Howard Schultz, joined the company in 1982, and since then has expanded the business into music (partnership with Apple), and food products, (Starbucks ice cream). The company is currently an $11 Billion a year, 18,000+ store juggernaut.
- Secret size: There is a secret size drink order not listed on the store menu-it’s called a “short” and is the same size as the kids’ hot chocolate.
- A meal in a cup: There are more calories in a Grande Egg Nog Latte (460), than in a Mc Donald’s Double Cheeseburger (440).
- Too many choices: There are currently more than 87,000 drink order combinations, with more being created everyday as new drinks are introduced.
Starbuck stores are the legal crack houses of the consumer world. Whether you need a caffeine fix, oasis Wi-Fi hot spot, or a satellite office, the company has written the blueprint for the modern day meeting place. Add the current test marketing they are doing to add beer and wine in the afternoons, and you have a formula where people will change their mailing address to the nearest location.
Popular logo parody by cartoonist Kieron Dwyer
It now seems very appropriate that the company logo is a mermaid-known in legend to sing to people to enchant them, distract them from their work and cause sailors to walk off a ship’s deck or to run their ship aground. What is that beautiful buzz I hear???