OK-here’s a pop quiz.
Name the following brands:
Before you look at the answers below, do you know what all of these brands have in common? (the last one might give it away…..)
So here’s the grading scale:
0 Correct - You currently don’t own a computer or TV and aren’t reading this blog post anyway.
1 Correct - You’re in the 99.9% of the U.S. population who also knows how to buckle a seatbelt.
2-3 Correct - You’ve watched a golf tournament or two and have probably attempted to play once or twice in your life.
4-5 Correct - You’re an avid golf fan and have a bucket list item to go to Augusta, GA in April before you die.
6 Correct - You are very likely to be arrested in the bushes outside of Rickie Fowler’s house peeking through his windows.
If you still haven’t figured out what all of these brands have in common besides being professional golfers-they are all PERSONAL brands.
Answers: 1. Adam Scott 2. Sergio Garcia 3. Ernie Els 4. Ian J. Poulter 5.Graeme McDowell 6. Tiger Woods
The idea of personal branding defined as: the creation of an asset that pertains to a particular person or individual including but not limited to the body, clothing, appearance and knowledge, has become extremely popular in recent years as celebrities, athletes, performers, politicians, and socialites are market and promote their names and images as businesses not just individuals.
However, the idea of personal branding is not new. It is believed to have first been introduced in 1937 in the book Think and Grow Richby Napoleon Hill. The author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want. The book was first published during the Great Depression and at the time of Hill’s death in 1970, had sold more than 70 million copies worldwide.
The idea was later supported in the 1981 book Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. In Chapter 23. Positioning Yourself and Your Career – which suggested that you could benefit by using positioning strategy to advance your own career.
Since that time a variety of prominent people in society have capitalized on their personal skills in entertainment, athletics, and business to promote themselves.
Since this time many have made millions and dare I say billions of $’s creating and capitalizing on personal brands.
Donald Trump used his understanding of real estate in New York City to build a multi-billion dollar empire that now spans beyond just real estate to entertainment, gaming, and even….vodka.
But what is his brand most associated with?????
- 80 million people are Googled every day.
- Kim Kardashian has a wax figure of herself in the New York branch of Madame Tussauds.
- It is estimated that Elvis Presley has sold over one billion record units worldwide, more than anyone in record industry history.
- To honor Lance Armstrong, Nasa’s Scientists has renamed 1994 JE9 asteroid with 12373 Lancearmstrong.
- The nickname “Tiger” was given to him by his father. It’s the same nickname of a South Vietnamese combat buddy, Nguyen Phong, who saved Tiger’s father’s life in the Vietnam War.
Personal brands both famous and obscure are much more important and impactful in the world today. Now that thoughts, ideas, images, and video can be broadcast around the globe instantaneously and seen by the billions who watch TV or surf the net-your brand will be viewed, celebrated, judged, criticized, and even assassinated whether you like it or not…